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Professional
speakers often are the highlight of a
meeting, seminar or other special event hosted by
companies and associations. The most important aspect to
using professional speakers is the selection process --
making certain YOU choose the right speaker to fit your
theme audience and
budget. |
Sounds easy. However,
many meeting planners find this the most challenging aspect of
arranging successful meetings. They oftentimes are not given
enough internal information to pinpoint the best speaker for
the purpose of the meeting. And, they oftentimes Linder
utilize the services of a speakers bureau.
The Goodman
Speakers Bureau is a full-service resource for meeting
planners that is much more than a place to get a "picture
book" of speakers. We are a professional "partner" that works
closely with you to define your needs and then target the best
speaker that is appropriate for your audience and
budget.
Since we believe your success is our success
when using professional speakers, we invest time up front to
get to know your business culture and the specific objectives
of each meeting before making final, customized speaker
recommendations. Once a Speaker is selected, we handle the
logistics -- leaving meeting planners to concentrate on the
many other aspects of organizing successful events.
For
the past 25 years, our approach has been so successful, we
have created this "Survival Guide" as a tool for meeting
planners to better utilize a speakers bureau and streamline
the speaker selection process. Our intent is to help meeting
planners ask the right questions of their clients or internal
executives before starting to work with a speakers bureau.
This Guide also serves to ensure everyone at your company or
organization agrees on the objectives of the meeting and the
role of the speaker at the meeting.
After you complete
the initial internal research outlines in this Guide, you will
be ready to begin working with a speakers bureau. Review all
of this information in detail with your speakers bureau
representative so he or she can begin the speaker research
arid recommendation process.
Keep in mind that a
speakers bureau should be an ongoing, creative resource for
meeting planners to discuss ideas, issues and concerns about
Using professional speakers. Today, there are many types of
speakers bureaus in the marketplace -- many which service the
speakers, over the clients -- so we strongly recommend
planners be selective. We are -willing to spend time to listen
to and understand the objectives of a meeting, provide solid
consultation, and make effective and meaningful speaker
recommendations. Ideally, you should be as comfortable with
and confident in your bureau as you are with your
speaker.
Survive the Search
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